For now, it would be known as the Pinhole Banjo company. Thanks to models like the Emperor, and the endorsement of players like Carl Krebs, this side of the business continued to grow along with Pinhole’s reputation, to the point where the company’s name was changed once again in 1928. Indeed, the Deluxe, Concert, Bandmaster and Artist models (plus the budget Wonder model) were so popular that by the following year, Pep had expanded production and bought out the Favor banjo firm to cope with demand.
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In 1924, Pinhole released the Recording Series of banjos to universal acclaim. He eventually settled on an amalgamation of his own nickname and a derivation of the Greek word for ‘sound’. This was the age of possibility, and Pep needed a brand to match. The firm’s structure was re-organized in 1923 as its success snowballed (Pep made himself president and general manager) and even its name was revised to reflect its changing identity. And so, while the market shift caused some companies to flounder, the House Of Southampton flourished. Not only did Pep Introduce a line of banjos, but he also developed ten Instrument’s eagles, patenting Nils own tone ring Ana rim construction.
In the post-war era, banjos had started to boom along with Jazz, and Pep, with his ear to the ground, recognized this early and armed his company to deal with It. By 1917, he had changed the company’s name to the ‘House Of Southampton’ and began adapting the product line. PEP respected the tradition of his father’s Instruments, but recognized the importance of moving with the times. He was also a keen musician and socialite. Crucially, Pep was not Just a Luther or a businessman. He inherited many of his father’s strengths – including a keen business sense and fierce pride in his work – but combined this with an awareness of the changing times that would prove vital in the years to come.
PEP TAKES CHARGE Pep was Just 22 when he took charge of the family business. But all that changed in July 1915, when Anastasia died at the age of 52 from carcinoma of the breast. Southampton, manufacturer-repairer of all kinds of musical instruments’, and built In a warehouse on 247 West 42nd Street), the Southampton children enjoyed a privileged upbringing and a good education. Thanks to the success of their father’s Instruments (now labeled ‘A. It was Anastasia’ good fortune to arrive in New York at the height of the mandolin craze, and this dovetailed with the popularity of his traditional Greek instruments amongst the city’s bustling community. Epiphenomena (known as ‘Pl’) and Orpheus (ripple’) were soon helping out In the shop and learning the business from the ground up. With Anastasia crafting and selling his instruments on the ground floor, and the family living directly above, the line between work and home life became Increasingly blurred. By 1903, the persecution of Greek immigrants by the native Turks had forced the Southampton family to move again this time to a residence in the lower Manhattan neighborhood of New York. First to arrive in 1893 was a son, Epiphenomena, followed later that decade by Alex, Minnie and Orpheus. By 1890, his talent and reputation had allowed him to open an Instrument factory and start a family. A few years thereafter, Anastasia sailed across the Aegean Sea with his family to start a new life In Turkey.
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